About Jessica

Jessica White is a Marketing Operations leader with 12+ years at the intersection of data, technology, and digital performance. From her early days as a Marketing Analyst at Ticketmaster to Director-level roles at Live Nation, OMD, and beyond, she has built the systems, strategies, and team capabilities that turn complex marketing ecosystems into measurable business results.

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Her career spans entertainment, live events, CPG, e-commerce, higher education, and insurance — giving her a rare cross-industry perspective that informs how she approaches every challenge. Whether architecting a first-party audience strategy, overhauling a martech stack, or bringing $13MM in digital buying in-house, Jessica connects the dots between technology decisions and bottom-line outcomes. The numbers speak for themselves: 52% lower CPA, 60% more incremental leads, and governance of $20MM+ in annual cross-channel media.

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Jessica holds a BBA in Marketing and Finance from Grand Valley State University — a dual focus that has always shaped how she thinks about marketing: not just as a creative discipline, but as a driver of business growth and financial performance. She is certified in Google Analytics, Google AdWords, Datorama, and AI for Business and Marketing, and she stays deliberate about keeping her skills sharp as the industry evolves.

What sets Jessica apart is the combination of analytical rigor and genuine curiosity. She loves diving into data, identifying trends others miss, and building the operational infrastructure that gives marketing teams a durable competitive edge. She thrives in complex environments where the problems are real, the stakes are high, and the work actually matters.

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Outside of work, Jessica is a proud dog mom to Ducati — a rescue with a playful spirit that serves as a daily reminder to approach problem-solving with creativity, patience, and a fresh perspective.

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If you're looking for a marketing operations leader who speaks both "API" and "ROI," she'd love to connect.